The integration of Omani economy by way of Oman joining WTO has created avenues for Omani products into export markets. While many Omani brands have made successful forays into export markets of nearby countries, the bigger markets remain unexplored. The show can be a critical image-maker for exporters whose products and services have had little exposure to international markets and for buyers who have never before bought Omani products or made use of services provided by Oman based companies. Development of strong Omani brands in the domestic market can also have an immediate impact on the creation of jobs, strengthen the establishment of nascent industry sectors and act as a catalyst for economic development. The Omani Products & Services Show will combine powerful trade opportunities with a unique business and networking opportunity highlighting the local potential to a growing international market.