Organised by Oman International Trade and Exhibitions (OITE), the Transforming your Tradeshows Masterclass took place on 17th November, 2014 at the Crowne Plaza Hotel, Muscat from 9am-4pm.

Mr. John Blaskey, Founder & Managing Director of the Exhibiting Agency Ltd, UK enlightened more than 75 delegates from over 50 companies from Oman on the best strategies for reducing costs, raising profiles and measuring results at the event.

Opening the Masterclass, Mr. Tarek Ali, General Manager-Exhibitions-OITE commented “We are pleased to present this internationally renowned program, enabling our customers to maximize their benefits from our exhibitions and learn new methods proved to be effective in helping marketing and business professionals master their exhibiting and face-to-face marketing skills.”

Mr. John Blaskey, in his views on the Masterclass added “This Workshop / Masterclass is designed to change professionals’ minds about exhibiting. Post-attending this Masterclass, attendants will take away tools and processes to achieve far more from their participations in trade shows”

The program is the first professional training program to be held in Oman which aims to boost the knowledge and awareness of trade shows role in the marketing mix. With the development of the Oman International Convention and Exhibition Center, the country is getting prepared to host key local and international events which will increase the need to learn the best practices in this field.

– See more at: http://ameinfo.com/finance-and-economy/economy/retail/tradeshow-masterclass-workshop-draws-positive-response/#sthash.P0OOJyQw.dpuf